Chance The Rapper debuts new song in Nike ad New video ‘Unlimited Together’ features USA Basketball
Chancelor Bennett can’t lose. For his latest trick, he’s teamed with Nike and director Hiro Murai for a new song and video titled “Unlimited Together.” According to the company, it “celebrates the strength of unity and power of team.” Aside from that, it’s just cool.
Focusing on the U.S. men’s and women’s basketball teams, we see a series of images projected on to buildings while Chance sings and raps over an inspirational piano-led track. It’s vintage uplifting music from the Chicago artist and if you’re the type who’s super into fist pumping for the red, white and blue every two years in the Olympics, this is a song for you. The choice of black and white as a color scheme makes this a particularly powerful visual.