Ice Cube brings back ‘Friday’ scene for BIG3 league promo Twenty-three years later, the movie’s iconic scenes are still making the rounds
The BIG3 basketball league’s second season is quickly approaching, and the league has announced that games will air live on Fridays on FOX and FOX Sports 1. And what better way to announce the news than with a fun, nostalgic twist on its latest promo?
Rapper, actor and BIG3 co-founder Ice Cube combined the love for his league with one of the most memorable scenes from the 1995 cult classic Friday — a move any fan of both can definitely appreciate.
— BIG3 (@thebig3) June 5, 2018
In the one-minute promo video, Craig (Ice Cube) sits down to enjoy cereal out of an oversized mixing bowl before pouring out the few droplets of milk left in the carton. As a frustrated Craig rummages through the refrigerator, Mr. Jones (John Witherspoon) appears in the doorway, grapes still in hand, to deliver an updated version of his popular line.
“Every time I’m in the kitchen, you boys in the kitchen in front of my damn TV, watching basketball,” he says.
The modified version of this classic scene includes Craig’s cousin Day-Day (Mike Epps), who first appears in the movie’s sequel Next Friday, and an updated television with clips of last season’s BIG3 games playing in the background.
The BIG3 league’s eight-week season begins June 22 in Houston. The promo comes two months after Ice Cube confirmed there will be another Friday movie, Last Friday, which is currently in production.