Lil Yachty is living his best life as a model for a new fashion line collaboration
If you’re not familiar with Lil Yachty’s work, you will be soon. The 18-year-old Atlanta rapper is part of the newest generation of talent coming out of the city that’s changing what’s considered Internet success in the music industry. His song “1Night,” produced by Burberry Perry, is a classic tale chronicling the current psychology of “hookup culture.”
He’s moonlighted as a model for Kanye West and, now, he’s taking that career path even further. Yachty stars alongside an actual black puma in the new ad for a collaboration between Puma and Pink+Dolphin, the fashion line that lives in brick-and-mortar form in Los Angeles’ popular Fairfax Drive fashion district, which is also home to brands like Supreme and Diamond Supply Clothing. The Suede Classic shoe collection featured drops on May 21, after originally being announced in February.
First off, this line looks extremely dope. The suede low-tops with the two-tone gum soles is a perfect summer look and those socks, showing off the Dolphin wave logo, are fire. Also, it’s pretty hard not to look good in a matte navy Ferrari. There also appears to be a sort of modified soccer jersey he’s sporting, and with Puma sponsoring five teams in this year’s UEFA European Championship, expect that to be a popular look.
Overall, it beats making tracks with Kylie Jenner.