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On Super Bowl Sunday, The Fugees’ Pras Michel introduces Blacture The Grammy winner is set to launch a haven for innovative minds

On Super Bowl Sunday, Pras Michel’s message was simple: Be celebrated. Not tolerated. In a somewhat mysterious ad directed by Antoine Fuqua (Training Day), the Grammy-winning artist introduced his new media platform, Blacture. The aim appears to be for Blacture to be “the epicenter for everything that is black — black excellence.” Michel wants the platform to be a safe space and creative haven for filmmakers, journalists and innovative minds. For now, a Facebook page is in place. An official launch date is set for next month.

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