the fenty effect RSS

40 shades of foundation, fenty beauty, loreal, nyma tang, the darkest shade, the fenty effect -

Could the darkest shade available in a liquid foundation actually be available in your local drugstore? According to popular beauty vlogger Nyma Tang, L’Oreal may be the first on the market to cover the deepest skin tones, with the creation of new shades in its bestselling True Match Super-Blendable Foundation line.

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beauty industry, beychella, beyonce, black celebrities, black music, black musicians, fashion, fenty beauty, forbes, music industry, net worth, rihanna, savage x fenty, side hustle, the fenty effect, women in music -

Never knock your side hustle. That’s the lesson to be learned from the music industry’s—and now, the fashion and beauty industry’s—favorite bad gal, who has increased her net worth through the runaway successes of Fenty Beauty and Savage x Fenty. How else can you explain Rihanna’s maintaining the seventh place spot on

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amy schumer, amy schumer lookin like an ally, colin kaepernick, nfl, rihanna, the fenty effect, white women -

Remember when we found out that capitalist behemoth Amazon had upped its minimum wage to $15, and we knew there was some kind of catch? Turns out there was—to pay for the living wage, employees agreed to give up monthly bonuses and stock grants.

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fenty beauty, kim kardashian, kkw beauty, kylie cosmetics, kylie jenner, rihanna, rihanna makeup line, the fenty effect -

Here’s a billion-dollar empire in the making with the receipts to prove it: Following up on projections made in January of this year, pop culture aficionados PopCrave reignited talk of Fenty’s domination over the beauty industry via a tweet, comparing the ongoing success of the brand with that of the Kardashian-Jenner…

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40 shades of foundation, fenty beauty, rihanna, rihanna makeup line, the fenty effect -

Work, work, work, work, work ... only a year after launching her revolutionary Fenty Beauty (world renowned for its 40 shades of full-spectrum shade foundation), Rihanna’s beauty line has made Time magazine’s “Genius Companies” list for 2018.

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40 shades of foundation, bad gal riri, diamond ball 2018, fenty beauty, rihanna, rihanna makeup line, savage x fenty, the fenty effect, throwback thursday -

It’s been quite a month for the multifaceted Rihanna; on Sept. 12, she shut down New York Fashion Week with a Savage x Fenty show so hot it sent Fenty Beauty muse Slick Woods into labor. Two days later, she dazzled her celebrity friends with her fourth annual Diamond Ball, benefitting her Clara Lionel Foundation.

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ambassador fenty, barbados, black girl magic, rihanna, rihannas an ambassador, the fenty effect -

Just the other day, we were using a stream of descriptors to report on multi-hyphenate megastar Rihanna, and we now have another. As reported by People, it was announced Thursday that Rih had accepted the role of Ambassador Extraordinary and Plenipotentiary in the government of her native Barbados

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duckie thot, fenty beauty, inclusive casting, inclusive fashion, joan smalls, new york fashion week, nyfw, rihanna, savage x fenty, slick woods, the fenty effect -

Never let it be said that Rihanna doesn’t know how to create a buzz. For the final event of New York Fashion Week, the multitalented bad gal knew Savage x Fenty’s Fall-Winter presentation had to shut it down; which she did in inimitable, all-inclusive fashion.

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diamond life, fenty beauty, new york fashion week, rihanna, rihanna makeup line, savage x fenty, the fenty effect -

Ready to be dripping in diamonds? As we ready ourselves for cooler temps, Rihanna and Fenty Beauty are preparing to ice you out with the release of two new diamond-themed products for fall, timed to coincide with New York Fashion Week—and Fenty’s first birthday!

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daniel kaluuya, fenty beauty, grooming, inclusive beauty, mens grooming, the fenty effect -

When we heard that Get Out and Black Panther star Daniel Kaluuya got a little grooming help from Fenty Beauty at the 2018 Academy Awards, we admired his transparency—and lack thereof. While men are generally expected to go makeup-free (lucky you, Fellas), no one has flawless skin all the time—and there are times you…

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40 shades of foundation, beauty bakerie, cashmere nicole, fenty beauty, inclusive beauty, makeup for black women, teen vogue, the fenty effect, throwbackthursday -

When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one…

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