The Small Business Marketing Bible By David Frey (E-Book)
The Small Business Marketing Bible (2003)
The small business world is evolving. Competition, the emergence of the Internet, and mergers and acquisitions (not to mention the recession) have forced small businesses to rethink their marketing strategies.Competition Is For Real… Are You Ready?With the recession, small businesses are finding it harder and harder to compete. Many small business owners are asking themselves, “How do I ‘recession-proof” my business?”The answer is: Make marketing your first priority!Is customer service important? Absolutely. Are keeping your finances important?Absolutely. Is developing your employee important? Absolutely. All those processes are very important, but during a recession NONE are more important than your marketing efforts.Marketing is what drives your business. During a recession, it will mean the difference between going out of business or weathering the storm and being a super success.